W Studio
Trade-showroom Shopify with a centered product-card hero and a serif wordmark.
A Shopify site for a North York luxury carpet studio — built for the interior designers and architects who know exactly what they're looking for, and need to find it fast.
The Brief
W Studio is a North York–based luxury carpet design and manufacturing studio producing hand-knotted, hand-tufted, and custom-printed rugs for the trade. Their collections — W Artisan, W Dream, W Tufted, and specialty lines including Ombre, Mondrian, and Boho Chic — serve interior designers, architects, and builders who treat floor covering not as a finish but as a design decision. The studio pairs an unusually acute artistic sensibility with made-to-order manufacturing, and offers a complimentary designer concierge service for trade professionals.
Bryka built wstudio.ca on Shopify, calibrated for that trade-first audience. The brief was craft and clarity: a site that presents the collections with the same care the studio puts into the rugs themselves, makes the trade program immediately visible, and gives a designer browsing on deadline a frictionless path from inspiration to consultation.
Technology stack
- Shopify (custom theme)
- Multi-collection product architecture (Artisan, Dream, Tufted, Specialty)
- In-stock & custom-order product flows
- Trade program & designer concierge landing
- Virtual & in-person consultation booking
- Artist collaboration showcase
- Commercial & residential project portfolio
Collections Presented Like The Design Decisions They Are
A hand-knotted wool and silk rug is not a commodity product — and a site that presents it as one will lose the trade client before they get to pricing. The W Studio Shopify build treats each collection as its own world: hero imagery that communicates the craft and scale, product pages that distinguish between in-stock and custom-order availability, and material and construction detail that gives a designer or architect exactly what they need to specify with confidence. W Artisan, W Dream, and W Tufted each have a distinct identity on the site, because they serve distinct moments in a project — and the clients specifying them know the difference.
The Trade Program Front And Centre
W Studio's core revenue comes from repeat trade clients — designers and architects who specify a W rug into project after project because the quality and the concierge relationship make it the path of least resistance. The site makes the trade program impossible to miss: a dedicated landing page explains the complimentary designer concierge service, the consultation options (virtual and in-person), and what a trade relationship with W Studio actually looks like in practice. The goal is to convert a first browse into an ongoing supplier relationship, not a one-time transaction.
Custom Orders Without The Chaos
Custom manufacturing is where W Studio's artistic sensibility becomes a competitive advantage — and where the ordering process most needs to be clear. The Shopify build separates in-stock availability from custom-order flows so a designer browsing under deadline knows immediately whether something is ready to ship or requires a lead time conversation. The consultation booking integrates directly into the product experience, so the path from "I want this in a custom size with a custom colourway" to "I have a call booked with the studio" takes seconds rather than a hunt through a contact page.
Selling to designers and architects?
We build Shopify and WordPress sites for craft-led studios whose trade clients expect the site to match the quality of the product. If that's you, let's talk.
