eCommerce PPC Management Services | Google Ads for Online Stores
ECOMMERCE PPC · TORONTO
Profitable ecommerce PPC for Shopify & WooCommerce brands.
Bryka manages Google Ads, Performance Max, Shopping, YouTube, and Microsoft Ads for ecommerce brands that care about ROAS, not clicks. Full-funnel, feed-first, revenue-measured.
4–8x
Target ROAS
200+
Ecommerce projects
25+
Years in web tech
100%
In-house Toronto team
TRUSTED BY BUSINESSES ACROSS CANADA
★ 5.0 on Google
Est. 1999
Toronto-based
OUR PPC PROCESS
How we run profitable ecommerce PPC.
Profitable ecommerce PPC is about clean tracking, a healthy product feed, the right campaign structure, and disciplined optimization. Our four-phase process makes sure we never skip a step.
01
Account & Tracking Audit
Full audit of your ad accounts, GA4, Merchant Center, pixels, and attribution. We fix data quality problems before spending another dollar.
02
Feed & Campaign Setup
Merchant Center feed optimization, Performance Max asset groups, Search campaigns, and audience segmentation tuned to your product margins.
03
Launch & Scale
Campaigns go live with conservative bids, then ramp as we accumulate conversion data. We split budget by intent and margin, not by convenience.
04
Optimize & Report
Weekly bid, creative, and audience adjustments. Monthly plain-English reports on ROAS, new-customer revenue, and next experiments.
WHAT WE RUN
Every layer of ecommerce PPC. Covered.
Here are the campaigns we actually run, day in and day out, for Shopify and WooCommerce brands.
Google Shopping
Standard Shopping campaigns with margin-tiered bidding and feed optimization.
Performance Max
Asset group strategy, audience signals, feed-only campaigns, and brand exclusions for Plus merchants.
Google Search
Branded defense, high-intent commercial terms, and competitor conquesting where the math works.
YouTube & Display
Video and display remarketing for cart abandoners and lookalike audiences — for brands with creative assets.
Microsoft Ads
Bing, Yahoo, and MSN inventory imported from Google with platform-specific optimizations.
Meta Ads Oversight
We don’t run Meta primarily, but we audit and advise on Meta when it’s a significant channel in the mix.
WHY FEED-FIRST?
Your product feed is the foundation of every Shopping campaign.
Performance Max and Google Shopping are algorithm-driven. The algorithm can only bid as well as your product data lets it understand. A clean, well-structured product feed is usually the single biggest lever in ecommerce PPC — and one most agencies ignore.
We rewrite product titles, optimize GPCs, fix GTINs, and use supplemental feeds and custom labels to give Google’s bidding system enough signal to actually hit your ROAS target. Feed work pays for itself within the first 30 days.
- Full GA4 and Merchant Center tracking audit
- Rewritten product titles using query-match framework
- Custom labels for margin-based bidding segmentation
- Feed rules and supplemental feeds when needed
- Monthly ROAS and new-customer revenue reporting
PLATFORMS WE RUN
- Google AdsShopping, Performance Max, Search, YouTube, Display
- Google Merchant CenterFeed management and product diagnostics
- Microsoft AdsBing/Yahoo/MSN Shopping and Search
- Shopify & WooCommercePlatform-native conversion tracking and feed integration
- GA4 + Server-SideAccurate attribution post-iOS 14
Good fit
- Shopify or WooCommerce stores with clean catalogs
- Products with 30%+ gross margin and real demand
- Merchants ready to commit to 90 days of optimization
- Brands with existing conversion data (or willing to run a test phase)
- Teams tired of in-house campaigns that break after every Google update
Not the right time
- Pre-launch stores without proven demand
- Very thin-margin commodity products
- Brands needing awareness rather than direct response
IS PPC FOR YOU?
Is ecommerce PPC the right channel?
Ecommerce PPC is the right move when you have healthy margins, a clear product catalog, and you need to accelerate revenue growth. Google Shopping and Performance Max work best when you’re selling products people actively search for.
It’s not the right fit for very low-margin products, pre-launch brands, or businesses that need brand awareness rather than direct response — organic social or content marketing usually fits better in those cases.
WHY BRYKA
Why brands choose Bryka for ecommerce PPC.
200+ Ecommerce Projects
We’ve run campaigns for hundreds of stores across dozens of categories.
Feed-First Approach
We fix product data before we bid. Most agencies skip this.
Revenue, Not Clicks
Every campaign measured in ROAS and new-customer revenue.
25+ Years Web Tech
Bryan’s experience spans Dell, eBay, autoTrader, Yahoo.
Integrated Tracking
GA4 and server-side tracking handled in-house.
Senior-Led, In-House
Toronto team. No juniors, no offshoring.
FAQS
eCommerce PPC questions, answered.
eCommerce
PPC &
Google Ads
Full-funnel Google Ads and Microsoft Ads management for ecommerce: Performance Max campaigns, Shopping feeds, Search, Display, and YouTube. We handle account structure, bidding strategy, audience targeting, creative refreshes, feed optimization, conversion tracking in GA4, and monthly reporting. Everything is focused on ROAS, not vanity clicks.
Ecommerce PPC is built around product feeds, shopping campaigns, and revenue tracking — not just clicks and leads. We optimize your Merchant Center feed, structure Performance Max asset groups by margin and intent, and measure success in ROAS and new-customer revenue instead of CPA alone.
It depends on your margin and competitive landscape, but most of our ecommerce clients target 4–8x ROAS on branded and high-intent campaigns, and 2–4x on prospecting and Performance Max. We set benchmarks in your first month based on your product economics, then optimize toward them.
Yes, both. We build and optimize Merchant Center feeds from Shopify and WooCommerce directly, and we integrate conversion tracking through GA4, Google Tag Manager, and platform-native pixels for accurate attribution.
Most campaigns start returning within the first 2–4 weeks once the algorithm has enough conversion data. Full ROAS stabilization typically takes 60–90 days as we iterate on creative, audiences, and bid strategy.
