Generative Engine Optimization. Built for WordPress & Shopify. Ready for AI Search.

Generative Engine Optimization (GEO) is the practice of structuring your website so AI search engines — ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot — cite your business in their answers. Traditional SEO focuses on ranking in Google’s blue links. GEO goes further: it optimizes content at the passage level so AI models can extract 50–150 word answers, implements full Schema.org entity coverage, and ensures AI crawlers like GPTBot, ClaudeBot, and PerplexityBot can read your site cleanly. SEO gets you on page one; GEO gets you quoted in the AI answer itself.

We optimize for every major generative search engine: Google AI Overviews (the AI summaries that appear above traditional search results), ChatGPT (used by hundreds of millions for recommendations), Perplexity (a citation-first AI search engine), Microsoft Copilot (embedded across Bing, Windows, and Microsoft 365), and Anthropic Claude. Each platform ranks content slightly differently, so our process builds a single content and entity foundation that satisfies all of them at once.

Most clients see measurable AI citation improvements within 60–90 days of our first optimization sprint. Schema and llms.txt changes can register with AI crawlers in days. Content restructuring and entity signal building compounds over 2–3 months. Unlike traditional SEO, which can take 6–12 months, GEO signals often propagate faster because AI models re-crawl and re-embed content continuously.

Yes — and probably more than you think. Ranking on page 1 of Google no longer guarantees visibility. When Google shows an AI Overview at the top of the results page, users often get their answer without clicking any blue link. Only about 11% of websites are currently cited by both ChatGPT and Google AI Overviews. If you’re in the other 89%, you’re invisible to the fastest-growing segment of search. GEO protects your existing traffic and puts you in the top tier of AI-cited sites before competitors catch up.

Yes. Bryka specializes in both platforms and applies GEO to each. On WordPress, we restructure content, add Schema markup through our own mu-plugins or AIOSEO, and configure robots and llms.txt at the server level. On Shopify, we inject Product, Article, and FAQ schema through theme edits and metafields, optimize product descriptions for AI passage extraction, and ensure the storefront is crawlable by AI agents. The underlying GEO principles are the same — the implementation differs by platform.

We track three primary metrics: citation rate (how often your brand is named in AI responses for your target prompts), citation quality (whether you’re cited as the primary source vs. a side mention), and referral traffic from AI platforms (visible in GA4 as traffic from chat.openai.com, perplexity.ai, copilot.microsoft.com, and others). We benchmark at kickoff and report monthly so you can see exactly how your AI visibility is moving.

Every engagement includes: a full AI Visibility Audit benchmarking citation rates across ChatGPT, Google AI Overviews, Perplexity, and Copilot; a prioritized GEO roadmap scored by impact; hands-on implementation covering Schema.org entity markup, llms.txt, robots.txt, content restructuring, and FAQ pages aligned to real user prompts; and monthly monitoring with a plain-English report of citation growth and next actions. Bryan personally oversees every engagement.