Data Analytics Services | GA4, Tableau, Business Intelligence
DATA & ANALYTICS
Data & analytics built for decisions, not dashboards.
Bryka sets up GA4, Google Tag Manager, server-side tracking, and dashboards that tell you what’s working and what’s not — in plain English, not rows of numbers. 25+ years of ecommerce analytics experience.
15–40%
Attribution recovery from server-side
200+
Projects delivered
25+
Years in web tech
100%
In-house Toronto team
TRUSTED BY BUSINESSES ACROSS CANADA
★ 5.0 on Google
Est. 1999
Toronto-based
OUR ANALYTICS PROCESS
How we turn messy data into clear decisions.
Most analytics engagements end with a dashboard nobody opens. Ours end with decisions. Every engagement runs through the same four-phase process.
01
Audit & Baseline
Full GA4, Tag Manager, pixel, and conversion tracking audit. We find broken events, duplicate goals, and leaking attribution before we touch anything.
02
Instrument & Fix
Event tracking, enhanced ecommerce, server-side Tag Manager deployment, and pixel migration. Clean data before we build on it.
03
Visualize & Report
Looker Studio or Tableau dashboards connected to GA4, Shopify, Stripe, Meta, and Google Ads. One view of what’s working.
04
Insights & Iteration
Monthly plain-English reports highlighting what moved, what didn’t, and what we recommend trying next.
WHAT’S INCLUDED
Every layer of ecommerce analytics. Covered.
Here is what a typical analytics engagement with Bryka actually covers.
GA4 Setup & Audit
Full GA4 property setup or audit. Events, enhanced ecommerce, conversions, custom dimensions, and audience setup.
Google Tag Manager
Client-side and server-side GTM. Every event, pixel, and conversion wired correctly.
Server-Side Tracking
Server-side GTM on Google Cloud or Stape. Recover 15–40% of attribution lost to ITP, ad blockers, and cookie expiry.
Conversion Tracking
Enhanced conversions for Google Ads, Meta CAPI, TikTok Events API, and platform-specific offline event uploads.
Dashboards
Looker Studio and Tableau dashboards connected to GA4, Shopify, ad platforms, CRM, and financial data.
Monthly Reporting
Plain-English monthly reports — what moved, what didn’t, what to try next. Not a screenshot of GA4.
WHY DATA MATTERS
Bad data kills good marketing.
Most GA4 properties we audit are missing conversions, double-counting events, leaking data to the wrong property, or haven’t enabled enhanced measurement correctly. The result: marketing teams optimize toward numbers that aren’t real, and the decisions they make are silently wrong.
Before you scale a single channel, your tracking needs to be accurate. We fix the data, migrate to server-side tracking where it matters, and build dashboards your leadership team actually opens.
- Full GA4 audit in the first week
- Server-side tracking via Google Cloud or Stape
- Enhanced conversions across Google, Meta, TikTok
- Monthly insight reports — not raw dashboard screenshots
- Tableau or Looker Studio for executive dashboards
TOOLS WE USE
- GA4 + BigQueryEvent streaming and long-term analysis
- Google Tag ManagerClient-side and server-side deployments
- Stape / Google CloudServer-side GTM hosting
- Looker StudioFree executive dashboards
- TableauEnterprise dashboards and data modeling
Good fit
- Businesses spending $10K+/mo on paid ads
- Teams making decisions from GA4 dashboards
- Ecommerce brands losing attribution to iOS 14
- Leadership teams tired of conflicting numbers
- Brands ready to move to server-side tracking
Not the right time
- Pre-launch businesses with no traffic yet
- Teams unwilling to fix broken tracking before acting on data
- Projects needing a one-off dashboard with no follow-up
IS ANALYTICS FOR YOU?
Is a data engagement the right next move?
Analytics is the right move when you’re spending real money on marketing or making real business decisions from data — and you want to know your numbers are actually accurate.
It’s less critical for pre-launch businesses with no traffic yet — in that case, wait until you have a baseline of real data before investing in deep instrumentation.
WHY BRYKA
Why brands choose Bryka for analytics.
25+ Years Web Tech
Bryan’s experience spans Dell, eBay, autoTrader, Yahoo.
Server-Side Expertise
We deploy and maintain server-side GTM for real attribution recovery.
Plain-English Reports
Not a dashboard dump. Insights on what to actually do next.
Tableau Certified
Executive dashboards and data modeling beyond Looker Studio.
Cross-Platform
Shopify, WooCommerce, Stripe, HubSpot, and custom sources.
Senior-Led, In-House
Toronto team. No juniors, no offshoring.
FAQS
Data & Analytics questions, answered.
Data &
Analytics
Services
Full GA4 setup and auditing, Google Tag Manager implementation, ecommerce and enhanced conversion tracking, server-side tagging for accurate post-cookie attribution, custom events for user journeys, data layer strategy, Looker Studio and Tableau dashboards, and monthly insights reports written in plain English — not a spreadsheet dump.
Most GA4 properties we audit are missing conversions, double-counting events, leaking data to the wrong property, or haven’t enabled enhanced measurement correctly. Bad GA4 data quietly kills your marketing decisions because you’re optimizing toward the wrong numbers. An audit usually finds 5–10 fixable issues within the first hour.
Yes. We build executive dashboards in Looker Studio and Tableau that connect to GA4, Shopify, Stripe, Meta, Google Ads, CRM data, and more. The goal is a single view of what’s working and what’s not — no more switching between 7 tabs to assess performance.
Yes. We deploy server-side Google Tag Manager on Google Cloud or Stape, migrate ads pixels to server-side events, and implement enhanced conversions to recover attribution that’s lost to ITP, ad blockers, and cookie expiry. Most clients recover 15–40% of their attributed conversions.
Every month we deliver a plain-English report highlighting what moved, what didn’t, and what we recommend trying next. We don’t just send you numbers — we tell you what to do about them.
